Copywriting services for web and print

web copywriting SEO copywriting pay per click ads e mailers/e newsletters social media

advertisements brochures editorials direct mail press releases

Enough blah blah blah

We’re inundated with marketing messages. Over 3,000 a day for the average consumer according to reports. How on earth do you make yourself heard over the racket?

Words make the sale

Images matter, of course. They’re the first thing to catch your eye. But it’s words that do the work of drawing you in, motivating you and making you buy. They make the till ring.

A good copywriter gives you more than words

Language skills are essential, but a good copywriter gives you more than a flair for words and a pernickety approach to grammar.

Clever copywriting comes from clever thinking. It’s about knowing how marketing works and how people work. It starts with understanding what excites, reassures and persuades prospects and how to use this knowledge to turn lukewarm interest into action.

Creativity? Yes, that too!

Creativity and copywriting go together, of course. But bright ideas don’t spring from thin air. They pop up when you’ve done the work of defining your offer and working out what makes your audience tick.